Mullen Lowe is an American advertising and marketing communications agency that opened their new office in Winston-Salem, North Carolina. The company had repurposed an abandoned industrial space – a former tobacco factory renovated by TPG Architecture and transformed into a diverse, modern and creative work space.

4 March, 2019
By donlim77 In Blog Tags innovative renovation, innovative work space, renovation

Located in the city’s newly developed Wake Forest Innovation Quarter, the 37,500-square-foot space was a tobacco factory hence, the 1930 building’s large, deep floor plan, 14-foot ceilings and metal-frame windows. TPG Architecture respects the original structure and chose to leave the industrial ceiling and weathered walls as it is. Box rooms placed in between the columns serves as offices and meeting rooms.

The raw concrete floor is left untouched and serves as a canvas for the modern furnishings, pendant lighting add radiance to the space including a paper clip shaped lighting fixture at the reception area – all of which create an interesting vision for visitors and new comers alike.

Like other industrial spaces, elements of steel and concrete, modern interiors and lights, neutral colors, exposed columns , exposed pipe open ceiling combo with drop lights are in this space – the whole nine yards! Glass walls for transparency on rooms, long tables and chairs on hallways are accessible for employees alongside huge glass windows that provide natural light inside the office space.

The space has also been strategically designed to create different varieties of collaborative spaces, such as conference rooms, huddle booths, photo and recording studios, a media screening room with stadium seating as well as the main part of the office that occupies most of the space is the open work environment with common areas that allows informal discussions and encourages natural collaborations among employees.

The designers used a system of perforated metal screens that serves as magnetic pin-up boards and define the space without disrupting the openness of the design. Long tables and stools perfect for socializing or casual meetings are desgined by Ronan and Erwan Bouroullec. Pendant lights also provide subdued lighting together with the natural light from the outside.